Digital strategy and coaching for small business

Digital marketing strategies that enable small businesses to compete online

Discover how to create a successful digital strategy for your business that will capture growth opportunities and boost business revenue.

A digital strategy is a means of transforming business. It presents an exciting opportunity to establish new ways to connect with customers and accelerate your business’ growth ambitions. Which in turn, boosts productivity and sales.

Creating a digital presence should be a key priority for any small business wanting to compete on a bigger - even global - scale. However, when it comes to making the best use of digital technology, many small business owners in the UK feel they lack the appropriate skills and resources, this is where I can help.

With 14 years of experience in product development and management at multinational telecoms company Vodafone, I am well equipped to help you understand the evolution of technology and the impact it can have on your business.

My services will identify ways to:

  • Maximise the return on investment (ROI) in your business’ website
  • Diversify your business with competitive digital product offerings
  • Introduce marketing technology thta will increase your pool of customers

What is a digital strategy?

A digital strategy is a plan that is focused on improving business performance through technology-focused, digital initiatives. It lays the foundation for a business’ digital marketing activities and forms an important part of the overall business strategy.

What are the benefits of investing in a digital strategy?

The benefits of going digital can be seen in businesses across all sectors. Research has found that small and medium sized enterprises (SMEs) with a strong website presence grow on average more than twice as quickly as those with a minimal or inexistent presence. As well as this, a recent survey of 1,000 UK businesses found that digital capabilities helped to boost business revenues by 4.4% and reduce costs by 4.3%. .
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Access new markets and grow your business through online channels

Did you know that over half of UK consumers prefer online shopping to in-store? By going digital you can reach more customers, tap into new markets and create new revenue channels. In 2019, 59% of small businesses were using online channels to attract new customers and 44% were selling online. These are figures that are bound to have increased since the Covid-19 crisis...

Benefit customer experience with a mobile-first strategy

Optimising your website for mobile use can help your business reach 25 million UK customers. Over 60% of online searches come from mobile devices, yet only 24% of businesses have mobile optimised websites. With a mobile first approach, your digital technology is designed with smaller devices in mind, before being scaled up for desktop. This helps to ensure that your website is optimised for good user experience (UX) which in turn leads to more conversions.

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Make informed changes with data-driven insights

Web analytics can provide your business with effective metrics to gauge how you are performing online. A well thought out search engine optimisation (SEO) strategy can help your website gain more traffic and perform better in Google’s search engine page results (SERP). Learn more about your target market, discover customer trends and focus on commercially valuable keywords for your business. By creating targeted marketing campaigns and activities you will be able to have far more of an impact.

Improve SEO rankings and boost your business' online visibility

Optimising your website and page speed for mobile will also help improve your site rankings. In 2018, Google announced its mobile-first index update, where websites are indexed and crawled based on their mobile content. Websites that have switched to mobile-first indexing are prioritised in Google’s rankings, boosting visibility. Google’s analysis reveals that 70% of the websites shown in the search results are already mobile-first, and it will be switching to mobile-first indexing for all websites from September 2020.

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Joined up digital thinking is a game changer for small businesses

In 2017, the UK government identified four key digital skills necessary for a competitive business: maintaining a web presence, selling online, using the cloud and digitising back-office functions. Maybe you already do one or two of these things, but how do they work together to benefit both your customers and your business? The combination of digital technology, innovative thinking and a cohesive marketing strategy can lead to digital transformation. Ambition knows no limit, with technology on your side.

Use digital technology to take your business to the next level

Maximise your business’ efficiency and boost company turnover by embracing digital technology. UK businesses that have invested in increased digital activity have been able to grow turnover by an average of 21% in the last two years alone. What’s more, their digital activities have raised productivity and output, streamlining processes that enable them to save time and money.

Digital strategist based in the UK

I am an experienced business leader, with a background in developing complex digital products based on emerging technologies. I have the vision to see the bigger picture of your business, whilst also concentrating on the equally important, finer details. I like to work informally with clients, and this belies a desire to achieve outstanding results. 

My top priority is giving clients the confidence to transform their businesses for the digital age. I aim to provide the required skills and knowledge that will help companies be able to adapt to changes in the ever evolving digital landscape. 

Read more about my experience 

How I work:

Without establishing specific goals, it can be hard to know where to start. I recognise that as a small business, your time is valuable and quickly taken up by the day-to-day runnings of the business. I also realise that at this stage, you might not have the resources to employ someone full-time to map out your marketing plans or identify opportunities for growth.

I have designed my services with small to medium sized businesses in mind. Through my business coaching, your business can benefit from having a digital leader on its management team without the ongoing overhead. You can consider me as a Pay As You Go Digital Director, who is able to provide ongoing monthly calls, or more regular assistance with specific projects.

How can I help your business achieve its digital goals?

As a digital coach I am able to provide bespoke sessions that are focused around your business’ objectives. These sessions follow a three part process for success: 

  • Review 
  • Recommend 
  • Implement

Review 

The initial review stage involves examining the business’ target market, product offering and having a discussion about medium term business goals. We will analyse both your online and offline competitors and evaluate your current marketing activities alongside what tools and technology are currently being used. 

Read more about identifying digital marketing opportunities

Recommend 

Following a thorough review of your business and its online presence, the recommend phase focuses on identifying the next steps that need to be taken. We will  put together a comprehensive digital strategy and detailed action plan that will provide clarity and direction, enabling you to confidently make changes across your business. 

Read more about creating an action plan for success

Implement 

To help implement your action plan and turn your digital transformation into reality, we will first advise on the type of skills and technology necessary for each stage of the business roadmap. We will also explain how these tools can be acquired by your business for long term success. 

Read more about digital technology and skills for transformation